Dive into the Four Points of the Main Street Approach! Whether you’re new to Main Street or looking to deepen your impact, this series offers guidance you can act on right away. Start with the Point most relevant to your work — or complete the full series to see how the Four Points connect.  

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PROMOTION | Focus on the Four Points

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Every Main Street has a story — and Promotion is how you tell it. This course explores how Main Street leaders use Promotion to bring people together, build pride of place, and highlight what makes their districts unique. From campaigns and content to events and partnerships, the Promotion point of the Main Street Approach connects your audience to your work and your vision.

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In this course, you’ll hear from Jonathan Stone, Program Officer at Main Street America. The practices and approaches he shares are grounded in his work with Main Street programs across the country and shaped by real-life successes in communities like yours. This six-module learning experience will help you design promotional efforts that reflect your local identity and inspire lasting engagement.

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Learn more about Focus on the Four Points

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Before You Begin the Modules

• Complete each module below from left to right.

  • Before each module is marked 100% complete, you must

    • Watch the Module

    • Participate in the Main Street Conversation Section

    • Complete the Learning Experience Survey