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NC Main Street Provides Support for Small Business Owners

Updated: Jun 26

State Outdoor Recreation, Travel & Tourism Grant from the U.S. Economic Development Administration (EDA) yields high remarks

Over 100 small business owners began their journey to becoming Certified NC Destination Businesses by attending workshops for “How to Make Your Business & Community A Destination” in Hendersonville and Morganton this Monday and Tuesday. The workshops were the first two in a series of introductory trainings being held in eight prosperity zones across the state. The training is available to downtown small business owners and managers who have businesses in any of the 72 designated N.C. Main Street communities. The workshops and training are free; however, advanced registration is required at N.C. Main Street Training website. (

The 2024 Destination Marketing Training workshop series, led by Jon Schallert of the Schallert Group, lays the foundation of his 14-Step Destination Creation process, and gives small business owners a roadmap, strategies, and tools to entice consumers to their businesses. It will be followed and supported by online action groups, Q&A sessions, and an advanced series in 2025 with more in-depth information and support.

Funding for the workshops was secured through a State Outdoor Recreation, Travel & Tourism Grant from the U.S. Economic Development Administration (EDA) to expand the N.C. Main to Main Trail, a regional tourism economic development initiative developed by the N.C. Main Street & Rural Planning Center to enhance regional connectivity between designated North Carolina Main Street communities. The N.C. Main to Main Trail leads visitors through the state’s designated Main Street communities, highlighting each town’s best downtown and outdoor experiences, and providing links to the local Main Street program, Visit NC, and the local tourism websites.

Businesses within a Designated NC Main Street Community, on the NC Main to Main Trail may register for the next Destination Marketing Classes, Below

July Trainings

Edenton, NC

Goldsboro, NC

August Trainings

Lexington, NC

Wake Forest, NC

September Trainings

Concord, NC


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