Dive into the Four Points of the Main Street Approach! Whether you’re new to Main Street or looking to deepen your impact, this series offers guidance you can act on right away. Start with the Point most relevant to your work — or complete the full series to see how the Four Points connect.  

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DESIGN | Focus on the Four Points

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Design is more than decoration. It’s how people move, gather, explore, and connect in your district. This course explores how the Design point of the Main Street Approach shapes identity, honors history, and lays the groundwork for future growth. From streetscapes and signage to preservation and accessibility, design influences both how a place looks and how it works.

In this course, you’ll hear from Lisa Mullins Thompson, Senior Program Officer at Main Street America. Her insights come from years of collaborating with local leaders to turn design challenges into opportunities. This five-module learning experience will help you assess your district’s assets, collaborate on practical solutions, and communicate your design ideas with clarity and purpose.

Through case studies, scenario-based practice, and planning tools, you’ll build the skills to lead with intention, advocate with confidence, and shape a district that reflects your community’s unique character. 

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Learn more about Focus on the Four Points