Dive into the Four Points of the Main Street Approach! Whether you’re new to Main Street or looking to deepen your impact, this series offers guidance you can act on right away. Start with the Point most relevant to your work — or complete the full series to see how the Four Points connect.  

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ECONOMIC VITALITY | Focus on the Four Points

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A resilient local economy doesn’t happen by accident. It takes strategy, partnerships, and deep knowledge of your district’s strengths and opportunities. This course will give you the knowledge, tools, and confidence to strengthen the economic foundation of your community — helping businesses grow, properties find new purpose, and local investment take root. From long-term initiatives to day-to-day relationships, Economic Vitality connects vision to action. 

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In this course, you’ll learn from Joi Cuartero Austin, Senior Program Officer for Economic Vitality at Main Street America. Joi’s strategies come directly from her work with Main Street programs nationwide, combining practical experience with deep policy knowledge. This five-module learning experience is designed to help you connect vision to action and guide smart, community-driven growth. 

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Learn more about Focus on the Four Points