2026 Theme

Main Street: Inspiring Impactful Change 

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As we celebrate the 25th anniversary of the NC Main Street Conference, the largest statewide downtown revitalization conference in the country, we reflect on the transformative journey that has shaped North Carolina’s downtown districts. From Murphy to Manteo, the Main Street program has been a driving force in revitalizing communities, preserving historic architecture, and fostering economic growth. This conference is a testament to the resilience and vision of the communities that have embraced the Main Street approach, turning challenges into opportunities and inspiring impactful change across the state. 

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The Main Street program has proven its ability to spark both small and monumental changes in local economies. Through lessons learned from years of successful revitalization efforts, we will explore how Main Street strategies have helped communities not only preserve their heritage but also drive innovation and attract new investments. Inspirational stories, projects, and programs from across North Carolina will showcase how cities and towns have used the four-point approach - economic vitality, design, organization, and promotion - to spark energy, excitement, and impactful change in their downtowns, fostering vibrant spaces for locals and visitors alike. These stories will highlight how grassroots efforts have led to lasting transformation, improved quality of life, and boosted local economies. Small towns and large cities have leveraged the program’s principles to create environments that are economically sustainable, culturally rich, and welcoming to all. 

New Bern, one of the original Main Street communities, is an exceptional community to host this year’s anniversary celebration. Since 1980, Swiss Bear and the City of New Bern have led efforts to revitalize its historic downtown through preservation, economic development, and public engagement. These efforts have transformed downtown New Bern into a walkable, bike-friendly destination enhanced by public art, beautification projects, and cultural events. Historic buildings have been rehabilitated, new development has complemented the city’s heritage, and local businesses have flourished, making New Bern a model for Main Street success. 

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The NC Main Street Conference brings together downtown economic development professionals, local officials, business owners, volunteers, and others committed to revitalization. Attendees will experience inspiring keynote speakers, dynamic breakout sessions, and curated tours of New Bern’s historic assets. Bring a group of community leaders, Main Street board members, city and town staff, elected officials, and volunteers to get the most out of the conference experience.  Whether you are a seasoned professional or a first-time attendee, this conference offers inspiration, ideas, and a network that will fuel your community’s growth. 

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We’ll see you at the NC Main Street Conference! 

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