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2018 Best Image-Building Campaign Lenoir, NC The TOGETHER WE CREATE Downtown Lenoir story-brand and comprehensive image-building campaign took a year to complete and required countless hours by a dedicated volunteer branding team. By telling the stories of entrepreneurs and innovators who embody downtown’s spirit of creativity and entrepreneurship, the campaign is aimed at attracting a target audience of like-minded people with goals of opening a business and investing in

2018 Best Retail Promotion Morganton, NC The F.A.B. Crawl, which stands for Food. Arts. Brews., was developed in the spring of 2018 to showcase downtown Morganton businesses. Initially discussed as a brewery crawl, it was decided that including restaurants and art-based businesses would support and expand the downtown economic development strategy that all of downtown is an arts incubator. Established as a quarterly event, the intent is to incentivize residents and v

2018 Best Downtown Special Event or Event Series Mocksville, NC Twas the Night Before Bed Race is a fun, wacky, and creative family-friendly event held on the third Friday in November each year in historic downtown Mocksville. Now in its sixth year, participating teams create beds according to specifications provided in the entry packet. Each team develops its own theme for the bed, such as running chickens, the Minions, or Hawaiian surfers. The racers compete in he