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2025 Award of Merit: Wilson

Pine-Nash Redevelopment


2025 Main Street Award: Organization

Best Public-Private Partnership in Downtown

  • City of Wilson

  • Truist

  • Foundation YMCA

  • NSV Development

  • NEMA Management

  • Clancy & Theys

  • Built Form Architecture

  • Holt Brothers Construction

Pine-Nash Redevelopment Wilson


The Pine-Nash Redevelopment is a partnership that exemplifies the power of collaboration. It is a project that transformed a challenge into a catalyst for growth, and a city block into a thriving community life hub. The Pine-Nash Redevelopment Project in downtown Wilson is a model public-private partnership, where vision, trust, and shared investment came together to reshape the city’s future.


When BB and T, now Truist, planned to relocate, the City of Wilson stepped in — not to stop change, but to guide it. Through a bold land swap, the city retained its largest employer downtown while unlocking the potential of a key redevelopment site.


What followed was extraordinary. Truist built a new 95,000 square-foot headquarters for 800 employees. The city then deeded part of the former site to the YMCA for just one dollar, enabling the construction of the Foundation YMCA, funded by the Healthcare Foundation of Wilson. This 70,000-square-foot facility now anchors downtown with expanded programs, indoor aquatics, and the Y-Gig after-school initiative for middle schoolers.


To support this surge in activity, a five-story, 700-space parking deck was financed jointly by the city, Truist, the YMCA, and NSV Development — a true shared investment in downtown’s future.


NSV Development also led the creation of Centro at Pine-Nash, a $45 million mixed-use development with 240 apartments, retail space, and a commitment to affordability through a city-backed housing grant. Together, these partners enhanced public parks, improved walkability, and reimagined the Library Lawn as a civic gathering space.


Altogether, this partnership delivered $124.5 million in coordinated investment — not just in buildings, but in people, place, and purpose. It retained jobs, created new ones, raised property values, and sparked private reinvestment across downtown.




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