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Making Your Community & Business A Destination
Mon, Sep 23
|Hotel Concord
Please Consider Attending the Whiteville Event | Concord Venue is at Capacity We will only be able to accept people who signed up prior to closing registration. We will not be able to accommodate walk ins.
Time & Location
Sep 23, 2024, 8:00 AM – 3:00 PM
Hotel Concord, 14 Union St N, Concord, NC 28025
Guests
About the Event
CONTACT FOR QUESTIONS
Susan Kellum, Main Street Project Manager, NC Department of Commerce
Venue Information
Hotel Concord
14 Union St N, Concord, NC 28025
Contact Person: Lynn Neal 704-791-9747
Directions and Parking for Downtown Concord
Downtown Concord is currently undergoing an Infrastructure and Streetscape construction project. The block of Union Street where the workshop is being held is closed due to the construction. Please, allow time to follow detours and find parking as it can be tricky to navigate for first-time visitors. Below are the two best parking options. The Google Map locations for the parking lots and venue are linked below.
Central United Methodist Church Parking Lot
· Driveway to the parking lot is off Killarney
· First come first served
· Only park in this main lot (do not park in the small lot off Church St.)
City of Concord Municipal Parking Deck
· The main entrance is off of Cabarrus Ave W
· A back entrance can be accessed via detour signs taking cars down Grove Ave (behind a law office and Truist Bank)
· Park on the 3rd or 4th level Hotel Concord – Workshop location
Hotel Information
Hotel Concord
14 Union St N, Concord, NC 28025
Contact Person: Lynn Neal 704-791-9747
WHO SHOULD ATTEND
Small business owners and managers: retail stores, restaurants, service businesses, and professional practices in any of the 72 designated NC Main Street communities. Main Street staff, leadership, board, and/or committee members in any of the 72 designated NC Main Street communities.
WHAT IS IT?
A fast-paced and fun in-person, all-day workshop with Jon Schallert of The Schallert Group, the world’s foremost expert in teaching independent businesses how to reinvent themselves into consumer destinations. The 2024 Destination Marketing Training workshop series will lay the foundation of attracting customers that will be followed and supported the balance of the year by on-line action groups and Q&A sessions. In 2025, an advanced series will, in addition to offering more in-depth information and support, highlight those businesses that have successfully put the training into action.
Jon provides a roadmap, strategies, tools, and easily implementable ideas for your community so consumers will say, “I have to go to that place!”
In-Person:
A choice of convenient, in-person, full-day workshops offered in 8 regions
• A 14-step strategy of the basics of how to identify their business’s unique good or service and turning your business into a consumer destination
• A personal, one-on-one meeting with Jon Schallert to discuss your individual business
• A basis to build on for Advanced Destination Marketing Workshops to be held in 2025
After Workshop Support:
• Online Virtual Actions Groups after the in-person training to reinforce steps and provide additional assistance.
• Online Virtual Group Q&A sessions from participating business owners/managers
• Online archival and access to the workshop, Virtual Action Groups, and Group Q&A sessions
This training will position small, local business owners and managers to understand what is necessary to differentiate themselves from others to make consumers drive hours to visit! Local staff, such as Main Street programs, city staff, and local economic development staff in designatedNC Main Street communities will also benefit from the training so they may actively support their local businesses.
These workshops are hosted by the NC Department of Commerce Main Street & Rural Planning Center. Funding was secured through a State Outdoor Recreation, Travel & Tourism Grant from the US Economic Development Administration (EDA) to expand the NC Main to Main Trail website. The virtual trail leads visitors through North Carolina’s designated Main Street communities, highlighting each town’s best downtown and outdoor experiences, and provides links to the local Main Street program, VisitNC, and the local tourism websites. maintomaintrail.com