ECONOMIC

DEVELOPMENT

QUALITY DESIGN

EFFECTIVE PROMOTION

SUSTAINABLE

ORGANIZATION

2020 NC MAIN STREET CONFERENCE

Full Schedule

Toolkit Sessions

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    10 Tips for Successful

    Grant Writing

    PRESENTATION

    This session will break down the barriers, build grant writing capacity for communities of all sizes, and offer best practices and tips on how to write a successful grant application. 

    Speakers

    Sherry Long, Kitty Dougoud & Viki Dekle

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    From Curb to Counter: Courting Your Clientele

    PRESENTATION

    Learn about the positive impact that  façade improvements, windows displays, signage, appealing lighting, and seasonal plantings can have on downtown businesses and districts.

    Speakers

    Jo Ramsay Leimenstoll,

    Monica Davis & Kista Mansell

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    Put Some Tools in Your Downtown Toolbox

    PRESENTATION

    Some towns make downtown redevelopment look easy while others seem to struggle to get projects done. Get your toolbox ready now and your next project will be a success.

    Speakers

    Sharon Jablonski, Karen Smith,

    Reid Thomas & John Wood

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    Economic Development Strategies:Planning for Success!

    PRESENTATION

    Strategic economic development planning provides the blueprint for success. This session will explore how to plan for, conduct, implement, and evaluate your strategic plan.

    Speakers

    Amy Suggs

    & Bruce Naegelen

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    Sustainable Organizations - The Foundation of Downtown Success

    PRESENTATION

     

    This session is designed to help start-up organizations as well as long-time, but possibly floundering, organizations consider their foundations for downtown success.

    Speakers

    Sherry Adams

    & Chuck Halsall

  • Saving the Taylor – A Community-Initiated Project

    PRESENTATION

    Saving a theater is a community initiative. This session will share how Edenton cultivated community to save its Taylor Theatre.

    Speakers

    Jennifer Harriss

    & Samuel Dixon

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    Lessons Learned in

    Business Recruitment

    PRESENTATION

    This session will outline the steps to develop a plan for business recruitment and conduct a deep dive for a few key buildings to leverage big results.

    Speakers

    Hilary Greenberg, Jeff Emory

    & Stephanie Rzonca

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    Creative Alley Connections

    PRESENTATION

    This session will explore how Main Street programs around the state have  built creative alley connections that are places you want to walk through or even hang out in for a while.

    Speakers

    Jenny Boulware, Abby Nelson

    Lisa Rueh & Missy Matthews

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    Basic to Bizarre: Events that Get You Noticed

    PRESENTATION

     Let’s talk about how to create an event that is authentic to your community and kicks even hum-drum annual events up a notch!

    Speakers

    Freddie Killough

    & Susan Kellum

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    Social Media:

    Lead by Example

    PRESENTATION

    Understanding some basic philosophies and practicing some simple techniques can drastically improve your engagement, both on social media and in your daily affairs.

    Speakers

    BJ Murphy

  • Using the Data to GROW Your Investments

    PRESENTATION

    This session is intended for Main Street directors and their staff that serve as “feet on the ground” to encourage downtown property and business owners, developers, and citizens to invest in downtown

    Speakers

    Donovan Rypkema

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    Fill Your Plate & Feed Your Business

    The speakers will discuss branding, website design, social media marketing, advertising, public relations, and collateral, plus teach you how they work together to ensure success on a limited budget.

    Speakers

    Leniece Lane

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    Gigs, Pigs, and Thingamajigs:

    Is Art Economic Development?

    PRESENTATION

    Attendees will get an overview of how  public displays are creating both increased revenue opportunities by attracting foot traffic to downtowns and positive quantifiable economic data directly related to the art installations.

    Speakers

    Kimberly Van Dyk, 

    Rebekah McGee, Lew Holloway & Charles Halsall

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    Creating Great Streets

    PRESENTATION

    Great streets create a sense of place that is unique to the community, and a place where you want to live and work. This session will explore tips that you can take home to ignite your streets and attract people to downtown.

    Speakers

    Dan Lambert

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    Marketing Main Street

    PRESENTATION

    This session will explore a new initiative – the Main to Main Trail, new partnership efforts with existing trails, and a more robust effort in North Carolina to market the Main Street brand.

    Speakers

    Liz Parham, Sherry Adams 

    & Laura Gaylord

Plenary Sessions

  • Food, Glorious Food Anchors

    PRESENTATION

    From food incubators, production, farm to table, and dining districts, see how other communities have tapped into the economic benefits of local foods.

    Speakers

    Monica Miller

    & Becky Bowen

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    Make Downtown a Destination

    Through Storytelling

    PRESENTATION

    In this session, marketing and branding expert, David Joyner, will share the why and how to effectively reinvent the perception of your Main Street District.

    Speakers

    David Joyner

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    Creating Vibrant Downtown Districts With Wayfinding, Identity, and Branding

    PRESENTATION

    This session will explore the essentials of planning a wayfinding sign program and how the process can lead to better civic brands and memorable destinations

    Speakers

    Buzz Bizzell

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    Cultivating a Champion Developer

    PRESENTATION

    Downtown redevelopment is a bit different than building from the ground up. Attendees will learn how to grow developers within the community from the ground up.

    Speakers

    Lizzie Morrison

    & Gene Rees

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    Board Development:  Make It Fun and They will Come

    PRESENTATION

    Are you and your program suffering from BOARDom?  Strengthen and grow your board and volunteer base with a few best practices!

    Speakers

    Julie Metz & Kaylynn Horn

The Fab 40

PRESENTATION

Over the last forty years these transformational projects have not only created investment, jobs, and business development, but they also changed mindsets and spurred community pride.

Speakers

Liz Parham

& Rodney Swink

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Preservation Justice, Economic Justice, and Environmental Justice:

The Nexus

PRESENTATION

Preservation Justice, Economic Justice, and Environmental Justice; all things many of our downtown communities face in their struggle to revitalize. Let's discuss failures and successes.

Speakers

Irvin M. Henderson

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The NC Main Street & Rural Planning Center is a Main Street America™ Coordinating Program. The Center works in regions, counties, cities, towns, downtown districts, and in designated North Carolina Main Street communities, to inspire place-making through building asset-based economic development strategies that achieve measurable results such as investment, business growth, and jobs. As a Main Street America™ Coordinating Program, The NC Main Street & Rural Planning Center is part of a powerful, grassroots network consisting of over 40 Coordinating Programs and over 1,200 neighborhoods and communities across the country committed to creating high-quality places and to building stronger communities through preservation-based economic development
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