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Tuesday Schedule

9:00am - 5:30pm | Registration

Welcome to Day 1 of the 2023 NC Main Street Conference

 

Registration is located inside the Civic Center, in front of the beautiful mural wall.  During registration you will receive your packet with all of your conference materials.  If you registered for the Welcome Reception, Awards Dinner and Ceremony, and/or the Champion Recognition Ceremony, your event tickets and your drink tickets will be in the back of your name tag.

Make sure you say hello to Sharon - She has missed you!

 

Location

Statesville Civic Center

300 South Center Street

9:00am - 1:00pm | Shop & Explore

Downtown Statesville

 

We can’t wait to wow you with our beautiful historic architecture, incredible streetscape, public art and our distinctive vibe.

Built over 2 centuries ago, on the business of whiskey, medicinal roots and herbs, we are proud to be the quintessential North Carolina community in the middle of one of the world’s most dynamic regions. 

Dine, Shop, DISCOVER Downtown Statesville!

9:45am - 10:30am | Downtown Toolkit Sessions

#1

Creating and Implementing a Vacant Building Policy

Toolkit Session

Commercial buildings that once housed vibrant small businesses were revenue generators for the business owner and the local government.  But what happens when the building goes dark?  Empty, partially vacant, or underutilized buildings contribute to blight, discourage economic development, diminish property values and rental rates, and are a potential fire hazard and magnet for crime.  Across the nation, municipalities are creating ordinances that require owners to register their vacant buildings and properties and maintain them to minimum standards.   In this session, you will hear from two community leaders that created and implemented a Vacant Building Registry.  This session will equip you with a tool for addressing challenging buildings in your downtown.  

Presenters:

Robert Davie, Town Administrator, Town of Warrenton 

Stephen Smith, Assistant Town Manager, Town of Ayden 

Location

Statesville Civic Center

Rooms A,B,C

#2

Thinking About Main Street?

Toolkit Session

Is downtown revitalization a top priority for your community?  If the answer is yes, then the NC Main Street & Rural Planning Center’s Downtown Associate Community program may be a good fit for your town or city.  North Carolina municipalities with an identifiable traditional downtown business district and a population under 50,000, that are not already designated as an active Main Street or Small Town Main Street community, have the opportunity to apply for the Center’s Downtown Associate Community (DAC) program.  Selected communities will receive two years of downtown revitalization services and may have the opportunity to move up to Main Street designation upon completion of the DAC program.  This information session will provide attendees with the benefits and requirements of the program and outline the application process. 

Presenters:

Sherry Adams, Program Manager, Main Street Program, NC Main Street & Rural Planning Center

Charles Halsall, Jr., Coordinator, Downtown Programming and Technical Assistance,

NC Main Street & Rural Planning Center

Location

Statesville Civic Center

Room D

#3

Do You Know Your Downtown?

Toolkit Session

Do you have a thorough knowledge of your downtown boundaries, buildings, available square footage, property owners, average rental rate per square foot, and other pertinent facts about your district?  These items are vital elements of your downtown toolkit.  Downtown Development Specialist Mike Dougherty is joined by Main Street Directors in Murphy, Manteo, and Pilot Mountain, to discuss what information you must know to be a successful Downtown Director. 

Presenters:

Mike Dougherty, Downtown Development Specialist, NC Main Street & Rural Planning Center

Laura Lachance, Downtown Director, Town of Murphy

Michelle Bunce, Program Manager, Town of Manteo

Jenny Kindy, Pilot Mountain Main Street Coordinator, Town of Pilot Mountain

Location

Statesville Civic Center

Room E

#4

What’s in Your Preservation Toolkit?

Toolkit Session

Main Street is economic development within the context of Historic Preservation.  That is not just a tagline, it one of the eight guiding principles, the foundation, of the Main Street program.  Does your community have the tools in place to assure best preservation practices are occurring?  Is your downtown on the National Register of Historic Places?  Do you have locally designated landmarks or districts?  Do you have a Historic Preservation Commission, and is your city or county a Certified Local Government?  Do you know how to utilize historic tax credits?  If you answered NO to any of these questions, this session will help you build your preservation toolkit to run an effective Main Street program. 

Presenters:

Kristi Brantley, Coordinator, Certified Local Government, Local Historic Preservation Commission, NC State Historic Preservation Office

Connie Kincaid, Business Development Manager, Alexander County Economic Development Commission

Lizzie Morrison, Coordinator, Mount Airy Downtown, Mount Airy Downtown, Inc.

Location

Statesville Civic Center

Civic Media Room

10:30am - 11:00am | Time with Exhibitors | Break

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

11:00am - 11:45am | Downtown Toolkit Sessions

#5

How Can Main Street Programs Leverage CDFIs 

Toolkit Session

A Community Development Financial Institution (CDFI) provides financial resources and services to underserved markets. This is a resource that is often untapped or underutilized by Main Street programs.   In this session, two leading North Carolina CDFI’s will present how these institutions operate and structure loans, and how Main Street organizations can leverage CDFI partnerships to bring place-making economic development initiatives in downtown districts to fruition. 

Presenters:

Jasper Jones, Relationship Manager, NC Rural Center

Camila Molina, Loan Officer, Thread Capital

Christine Laucher, Southwestern Regional Manager, Mountain Bizworks

Location

Statesville Civic Center

Civic Media Room

#6

Understanding How Municipal Service Districts Work

Toolkit Session

Considering implementing a Municipal Service District (MSD) or you have one and still unsure as to what you can and can’t do?  This session is designed to help communities with or without a Municipal Service District to better understand how they can be used, how to implement and the legislative language that a community must be aware of following.  

Presenters:

Erin Fonseca, Downtown Development Director, Downtown Goldsboro Development Corporation 

Erin Gilley, City Attorney, City of Eden 

Jeff Emory, Community Economic Development Planner, NC Main Street & Rural Planning Center

Bruce Naegelen, Community Economic Development Planner, NC Main Street & Rural Planning Center

Location

Statesville Civic Center

Room D

#7

Mapping Your Assets for Economic Development

Toolkit Session

Your downtown may not be known for its recreational, cultural, or social assets, but have you ever taken the time to map out where your assets are and how they intersect to your downtown district?  You may have more assets than you suspect, either in downtown or within walking distance of the district.  What can you do to leverage these assets into economic growth opportunities?   This session will walk you through how mapping your recreational and cultural assets can help you connect the dots to leverage more dollars for downtown. 

Presenter:

Glen Locascio, GIS Specialist, NC Main Street & Rural Planning Center

Location

Statesville Civic Center

Room E

#8

Social Districts 101 

Toolkit Session

In late 2021, the NC General Assembly approved social districts, allowing alcoholic beverages to be purchased in one business and carried outside in a designated area of downtown.  This bill was in response to the hospitality industry being one of the hardest impacted by COVID-19.  Several North Carolina Main Street communities have approved social districts, but many questions remain about how to best implement this opportunity.  This session will highlight the legislation and the lessons learned from North Carolina communities that have implemented social district ordinances. 

Presenters:

Jason Epley, Executive Director, NC Downtown Development Association

Andy Allen, President and General Counsel, NC Retail Merchants Association 

Kim Atkins, Executive Director, Downtown Mooresville Commission 

Sada Troutman, Downtown Development Director, Downtown Salisbury, Inc. 

Bernadette Peters, Main Street Economic Development Director, Town of Sylva 

Location

Statesville Civic Center

Rooms A,B,C

11:45am - 1:00pm | Time with Exhibitors | Lunch

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

1:00pm - 2:15pm | Break-Out Sessions

#1

Leveraging the Main to Main Trail

Break-Out Session

From the Great Smokies and the Blue Ridge Mountains, the urban growth of the Piedmont, to the eastern inner banks to the coastal plains, Main Street communities are destinations.  The NC Main to Main Trail leads you through the state’s designated Main Street communities, highlighting each town’s best downtown and outdoor experiences.  This session will follow the trail through five communities in the Southwest region of the state and will walk through the itineraries that they have created to leverage the Main to Main Trail for enhanced downtown visitor traffic.   

Presenters:

Kyle Case, ARC Community Economic Development Planner, NC Appalachian Regional Commission 

Amy Suggs, Community Economic Development Planner, NC Main Street & Rural Planning Center

Location

Statesville Civic Center

Civic Media Room

#2

The Power of the Façade

Break-Out Session

The front façade of a downtown building yields a lot of power for a small business owner, for the owner of the building, and for the district.  A well-designed façade can provide tremendous curb appeal that gets customers to walk through the front door and explore the goods and services that a small business offers. Facade improvements are not just beautification, they are a tool for economic development, which can mean the difference in leasing or selling a building for a downtown property owner. And for the district, the façade of the building tells the story of the architectural style of the era and the craftsmen that lived in the community and built the building, and the collection of the buildings tells the story of the streetscape.  The UNCG Main Street Fellows will present design projects from across the state, for both simple and architecturally significant buildings, that are leveraging retail sales, investment, and business growth for Main Street communities. 

Presenters:

Travis Lee Hicks, Director, Main Street Fellows Program, UNC Greensboro 

Kara Harding, Main Street Fellow, UNC Greensboro 

Estefania Gonzalez-Reyes, Main Street Fellow, UNC Greensboro 

Jordan McCracken, Main Street Fellow, UNC Greensboro 

Location

Statesville Civic Center

Room E

#3

Celebrating North Carolina’s Year of the Trail! 

Break-Out Session

The NC Legislature has declared 2023 North Carolina’s Year of the Trail, highlighting an opportunity to showcase, promote, and celebrate our state’s extensive trail systems.  The Year of the Trail initiative is led by the Great Trails State Coalition, a group of over 50 organizations working to build more opportunities for hiking, biking, walking, running, paddling, and horseback riding across the Tar Heel State.  How can your community benefit from this campaign?  Where do the trails intersect with your downtown revitalization initiatives? This informative session will provide you with the tools and resources to leverage and maximize this opportunity for your community.  

Presenters:

Catherine Swain, Marketing Director, NC Department of Natural and Cultural Resources  

Palmer McIntyre, Director, NC Year of the Trail; Coordinator, NC Great Trails State Coalition; Conservation Planner, Piedmont Land Conservancy

Location

Twisted Oak

121 N. Center Street, Suite 104, Statesville

#4

Oh Dear, We Need a Volunteer

Break-Out Session

One of the top challenges often conveyed by Main Street programs is the need for more engaged volunteers, but what are the board members and staff really doing to cultivate volunteerism?  Volunteer development is more than just asking someone to serve on the board or a committee.  This session will offer attendees tried and true methods to RECRUIT, TRAIN, MANAGE and CELEBRATE the people that are giving your Main Street program their time and talents.  The NC Main Street Program staff has more than 65 years of Main Street experience and have worked with more than 100 communities on developing effective volunteer programs to build diversity, to celebrate community culture, and to transform downtown through economic development strategies that leverage investment, business growth and job creation.  

Presenters:

Liz Parham, Director, Main Street & Rural Planning Center

Sherry Adams, Program Manager, NC Main Program, NC Main Street & Rural Planning Center,

Location

Statesville Civic Center

Rooms A,B,C

#5

Avoid the Frying Pan with a Masterplan!

Break-Out Session

Do you feel overwhelmed, exhausted, or maybe FRIED?  Do you feel like you work hard every day, but you can’t see any long-lasting accomplishments?  You need a Masterplan to guide your daily work, focus your board and streamline your funding so you start seeing real investment and long- lasting projects.  Many people think hiring the right firm to lead the Master planning process is the first step, but it’s not.  Learn how to not only create a Masterplan but complete the goals and tasks set out in the plan, and generate millions in investment, job creation and new business development in the process! 

Presenters:

Sharon Jablonski, Director of Cultural and Creative Development, City of Morganton 

Abby Nelson, Main Street Manager, City of Morganton 

Location

Statesville Civic Center

Room D

2:15pm - 2:45pm | Time with Exhibitors | Break  

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

2:45pm - 3:15pm | Liz Parham
Opening Remarks

3:15pm - 4:00pm | Brent Leggs
Keynote Address

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The Power of Community Preservation

Keynote

Historic Preservation is the foundation of the Main Street program, but it is also a tool for social and cultural inclusion that plays a significant role in the development of programming in downtown revitalization and community preservation.  The local Main Street program can tell the full story of your community’s history through entrepreneurs, artists, and civic leaders.  This engaging session will encourage your community leaders to look at all their most unique natural, community, and built environment assets and how to preserve and tell the story for future growth and development.  

Presenter:

Brent Leggs, Founding Executive Director, African American Cultural Heritage Action Fund, National Trust for Historic Preservation

Location

Statesville Civic Center

300 South Center Street

4:00pm - 4:30pm | Time with Exhibitors | Break 

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

4:30pm - 5:15pm | Brandi Horton
Keynote Address

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Communities Thrive at the Intersection of Outdoor Infrastructure and Downtown

Keynote

In towns and cities across the country, communities are inspired by the potential to reimagine public spaces to create safe ways for everyone to walk, bike and be active outdoors.  They’re motivated by the far-reaching economic, health, environmental and social benefits that strategic investments in outdoor infrastructure can deliver to people and places.  Rails-to-Trails Conservancy, the nation’s largest trails and active transportation advocacy organization, is working to lift up and replicate the success of places that are thriving because they’re leveraging outdoor infrastructure and trail systems as tools to center quality of life in their economic development strategies.  During this session, you’ll learn about these places alongside the research that proves what is possible when connected trail systems are at the heart of communities of every size.  

 

Presenter:

Brandi Horton, Vice President of Communications, Rails-to-Trails Conservancy 

Location

Statesville Civic Center

300 South Center Street

5:15pm - 6:45pm 
Welcome Reception with Exhibitors

6:45pm 
Dinner on Your Own

Wednesday Schedule

7:30am - 5:00pm | Registration

Welcome to Day 2 of the 2023 NC Main Street Conference

 

If this is your first day at the conference, registration is located inside the Civic Center, in front of the beautiful mural wall.  During registration you will receive your packet with all of your conference materials.  If you registered for the Awards Dinner and Ceremony, and/or the Champion Recognition Ceremony, your event tickets and your drink tickets will be in the back of your name tag.

Make sure you say hello to Sharon - She has missed you!

 

Location

Statesville Civic Center

300 South Center Street

7:30am - 8:30am | Time with Exhibitors 

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

8:30am - 9:00am | Liz Parham
Welcome

9:00am - 9:45am | Phil Eich
Keynote Address

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It’s Your Story to Tell

Keynote

Community storytelling is more than just a trend or passion project.  It’s absolutely essential to how people perceive, understand, and engage with our communities.  This fast-paced session will explore case studies in storytelling, the physiological and sociological support for community storytelling, and it will inspire attendees to go out and tell their community’s stories to the world. 

Presenter:

Phil Eich, Founder, Storyville

Location

Statesville Civic Center

300 South Center Street

9:45am - 10:15am | Matthew Wagner, Ph.D.
Plenary Speaker

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Third Places: Not Just for Coffee Houses Anymore!

Plenary

Third spaces representing the spaces between home and our places of work are changing and becoming a key ingredient as part of the experiential economy.  What started as a bastion of our local coffee houses, has now expanded to many different retail and food sectors, and morphed into much more than a place to sit and work.  We’ll review the latest trends with third spaces and how businesses and Main Streets are adapting to drive a deeper consumer experience and engagement. 

 

Presenter:

Matthew Wagner, Ph.D., Chief Program Officer, Main Street America 

Location

Statesville Civic Center

300 South Center Street

10:15am - 10:45am | Time with Exhibitors 

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

10:45am - 12:00pm | Break-Out Sessions

#6

Building Collaborative Entrepreneur Programs/Ecosystems 

Break-Out Session

Downtown Districts are for everyone.  At the core, the Main Street approach to revitalization is a commitment to creating places of shared prosperity, equal access to opportunity, and inclusive engagement.  The River District Association of Danville, Virginia, has developed a slate of new and existing business support programming that has built a collaborative entrepreneurial ecosystem.  Attendees will learn how to develop programs that break down barriers to participation and grow future entrepreneurs from within the community. 

Presenter:

Diana Schwartz, Executive Director, River District Association, Danville, Virginia 

Location

Statesville Civic Center

Room D

#7

Public Spaces - Epic Places

Break-Out Session

Downtown is the heart and soul of community - where locals and visitors come together.  Well-designed public gathering spaces are essential design elements for a vibrant downtown district, that evokes emotional connectivity to the community.  Downtown public spaces can and should be designed to be epic places, including successful streetscapes, parks, amphitheaters, greenspaces, and even farmers markets.  This session will include the importance of selecting the right designer through the RFQ/RFP process, the value of gathering community input for design, function, and programming of the space, and will showcase communities from across North Carolina, that completed exceptional public improvement projects.  

Presenter:

Joe Morris, AICP, Planning Consultant, Town of Spencer, NC 

Location

Statesville Civic Center

Rooms A,B,C

#8

Are you on the Fence on Ditching an Event?

Break-Out Session

Your event is a beloved community celebration!  Or is it?  Does your event create a return on investment (ROI) for the downtown district or is it an event that consumes more staff and volunteer time than you can afford to burn, eating away at your organization’s budget and your limited resources.  Is your event authentic to your community; contribute to the vision for downtown?  If the answer is NO, then maybe it’s time to re-evaluate and consider “ditching” the event.   Two experienced Main Street Directors will share their experiences on dumping events without getting run out of town (or worse!) 

Presenters:

Nicole Bentley, Executive Director, Heart of Brevard

Freddie Killough, Executive Director, Marion Business Association

Location

Statesville Civic Center

Civic Media Room

#9

Cultivating Impactful Partnerships on Main Street

Break-Out Session

Partnerships are a critical component of future-focused Main Streets, but where do you start and how do you ensure they are mutually beneficial for the partner and your Main Street program?  Through the lens of three case studies, learn how Downtown Florence, South Carolina, has leveraged dynamic community partnerships to bring investment to Main Street and, that ultimately make their downtown revitalization program more resilient.  Session takeaways will include how to identify creative community partnerships, how to work partnerships into your work plans, and how partnerships help tell the story of your Main Street program.  

Presenter:

Hannah L. Davis, TMP, HREDFP, Main Street Program Director/Development Manager, Downtown Florence Main Street Program

Location

Statesville Civic Center

Room E

#10

Livable Communities

Break-Out Session

A great downtown district is not just a place to work, shop, and play, but it is also a place to live.  But what makes a livable community?  It begins with a mix of housing options that include both market rate and workforce options.  Educational offerings, healthcare access, and political stability are important in attracting residents to the community.  And really good downtown infrastructure, cultural amenities and activities make for great places where people want to spend time.  In this session, you will hear from a panel that will showcase how North Carolina Main Street communities are making their downtown districts livable communities! 

Presenters:

John N. Ogburn, City Manager, Asheboro NC 

Jamie Carpenter, Downtown Manager, Hendersonville NC   

Diane Young, Vice President LMY, INC 

Cy Stober, Director, Planning and Inspections, Orange County

Patrick Reilly, President, Rehab Development  

Location

Twisted Oak

121 N. Center Street, Suite 104, Statesville

12:00pm - 2:00pm | Time with Exhibitors | Lunch

EX

Time to Develop Relationships

Conference week is a crucial time to learn about products and services that will help with your downtown revitalization and community development efforts.  Please be sure to visit each exhibitor during the conference.  They will be able to share ideas and products with you that will help you with your next downtown project!

Location

Statesville Civic Center

300 South Center Street

2:00pm - 3:15pm | Break-Out Sessions

#11

Let’s Make a Deal

Break-Out Session

Let’s Make a Deal – Community changing deals involve a partnership with players behind Door # 1, the Developer, Door # 2, the Main Street Manager, and Door # 3, the City Manager.  In this session Randy Hemann Manager, Town of Mooresville will lead a panel discussion with Monroe City Manager Brian Borne, Morganton City Manager Sally Sandy, and Statesville City Manager Ron Smith. Each City Manager will highlight a project from their communities and talk about how the partnership came together and what lessons were learned along the way. The audience will be encouraged to ask questions during this session. 

Presenters:

Randy Hemann, Town Manager, Town of Mooresville

Sally Sandy, City Manager, City of Morganton

Ron Smith, City Manager, City of Statesville

Brian Borne, City Manager, City of Monroe

Location

Statesville Civic Center

Room D

#12

Trekking Through Your Main Streets

Break-Out Session

Buckle up your helmet, tie up your laces and join us for an excursion through your downtown.  This session is geared toward creating a pedestrian and bicycling experience and will help you identify what can make these experiences comfortable and memorable, and how having the infrastructure in place to support a better environment for people who walk, and bike, can lead to economic development opportunities.  This session will share case studies and tips for making the downtown experience as memorable as a hike in the forest.  

Presenters:

Kristy Carter, AICP, Southeast Regional Planning Manager, Traffic Planning and Design

Teresa Buckwalter, RLA, Multimodal Planner and Designer, Traffic Planning and Design

Location

Statesville Civic Center

City Hall – 227 S. Center Street

#13

What’s in Your Storytelling Toolbox?

Break-Out Session

Have you noticed that some communities seem to tell their story better than others?  You can learn how to do that too!  In this storytelling crash-course session, you’ll experience the Storyville style of community storytelling.  Attendees will learn how to conduct a great interview, how to take great photos with your phone or camera, how to “creatively edit” an interview transcription to craft a compelling narrative, and basic social media implementation.  Come prepared to work! 

Presenter:

Phil Eich, Founder, Storyville

Location

Statesville Civic Center

Room E

#14

Does Your Board Get an Award or a Gourd?

Break-Out Session

Have you ever noticed that some board members do more than others?  And some boards function better than others too?  Everyone is busy, but great board members are vital to a Main Street program and the great ones take their roles and responsibilities seriously. In this session, you’ll hear from a panel of Main Street board members from across the state, that are visionary individuals, providing unwavering support for their Main Street Director and staff, and volunteering to get the job done! 

Presenters:

Billy Parrish, Principle and Senior Downtown Advisor, Billy Parrish Consulting; Former Board Chair,

Heart of Brevard

Donna Beringer, President, Carolina Federal Credit Union; Board Chair, Cherryville Main Street Program

Bob Joyce, Board Member, Downtown Sanford Inc.

Tharesa Lee, , CEO and President, Intentional Excellence Consulting; Board member, Swiss Bear, Inc

Phil Boggan, Director, City of Belmont

Location

Twisted Oak

121 N. Center Street, Suite 104, Statesville