Submissions Deadline
September 30, 2022 (5pm)
NC Main Street Champion Nominations
NC Main Street Award Nominations
NC Small Town Main Street Award Nominations

2023
NC Main Street Conference
Trek On Down
to
Main Street
March 14-16, 2023
Statesville, NC
2022 Heritage Sponsors

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2022 Legacy Sponsors

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2022 Tradition Sponsors

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2022 Preservation Sponsors
ACSM, Inc. Artificial Ice Events Benchmark Planning Glen Rave, Inc Haven Creative Agency NC Economic Development
Partner Community Capital Rehab Development The Bogle Firm Architecture Wonder Guides
Registration:
Please register below based on your level of participation
Conference:
To register for the actual conference - during the process you will have the option to register for the Awards and Champion Ceremonies
Awards:
For people who are not attending the virtual conference but want the link for the virtual awards ceremony
Champions:
For people who are not attending the virtual conference but want to secure a free ticket to attend the virtual champion ceremony
Virtual Conference Rates
Full Conference Rates
Includes:
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Conference Registration
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Optional Wednesday Award Ceremony
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Optional Thursday Champion Recognition
Pricing:
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$185 Early Bird Rate
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1/06/22 - 2/15/22
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$200 Regular Rate
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2/16/22 - 3/01/22
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$255 Late Full Rate
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3/02/22 OR on site if event is not sold out
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Daily Conference Rates
Includes:
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Conference Registration
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Optional Wednesday Award Ceremony
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Optional Thursday Champion Recognition
Pricing:
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$160 Tuesday Only Rate
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1/06/22 - 3/01/22
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$160 Wednesday Only Rate
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1/06/22 - 3/01/22
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$195 Late Rate - Either Days
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3/02/22 OR on site if event is not sold out
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Student Conference Rates
Includes:
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Conference Registration
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Optional Wednesday Award Ceremony
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Optional Thursday Champion Recognition
Pricing: Student ID Required at Check In
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$145 Full Conference Rate
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1/06/22 - 3/01/22
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$125 Tuesday Only Rate
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1/06/22 - 3/01/22
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$125 Wednesday Only Rate
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1/06/22 - 3/01/22
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$180 Late Full Rate
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3/02/22 OR on site if event is not sold out
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$160 Late Day Rate - Either Days
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3/02/22 OR on site if event is not sold out
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2022 Virtual Conference Information
The NC Main Street & Rural Planning Center is committed to providing premier training and education during the annual NC Main Street Conference, the nation’s largest statewide downtown revitalization conference.
Considering these priorities, our team has been closely monitoring event guidance from the Centers for Disease Control & Prevention (CDC) and the NC Department of Health of Human Services (NCDHHS), and consulting with the NC Department of Commerce leadership and healthcare professionals in Iredell County and Statesville.
In an abundance of caution, and like many organizations, we have made the difficult decision to transition the 2022 NC Main Street Conference to a virtual platform to safely provide the same high-quality learning that is synonymous with the annual event.
Like last year’s event, we will setup a conference platform to engage with presenters, exhibitors, and attendees during the virtual event.
We look forward to seeing you online in March!
If you HAVE already registered:
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If you plan to attend the conference virtually and have already registered, you do not need to register again.
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Closer to the time of the conference, those that have registered for the FULL conference will be sent instructions on how to update their own conference profile page. Start working on your bio and find that awesome headshot!
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Per our policy, you may request a full refund minus a 10% administrative fee in writing by March 1, 2022, at info@ncmainstreetconference.com.
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If you paid for the awards ceremony, you will automatically receive a full refund of $45 per person on Monday, 1/24/22, and this typically takes a few days.
If you HAVE NOT registered:
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Look over the website for exciting classes that you can take, while staying safe in your own community!
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Register based on your level of participation.
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IMPORTANT: If you don't want to join the full conference, but want to watch the awards ceremony, and/or champion ceremony, you MUST register so that we can send you a link the day before the ceremony.
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Closer to the time of the conference, those that have registered for the FULL conference will be sent instructions on how to update their own conference profile page. Start working on your bio and find that awesome headshot!
We look forward to seeing you online in March!
Conference Schedule:
The conference schedule will remain the same, with the exception of not having the welcome reception and in person tours. There may be some time adjustments to the current schedule. We will update the website and the conference pdf brochure in the near future.
Hotels:
If you booked your hotel, please cancel them soon so that the hotels may book your room. Click HERE for the PDF of the local hotels.
Registration Questions:
Sharon Tripp
info@ncmainstreetconference.com
Registration Coordinator
CE Credits:
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APA CE credits #9228335 may be found HERE
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NCBOLA credits have been submitted - pending approval of 10 hours. Contact NCBOLA HERE

"This conference has been funded in part by a grant from the Terence L. Mills Fund for North and South Carolina of the National Trust for Historic Preservation."
Healthy Communities Begin on Main Street
The effects of COVID-19 over the last two years have left rural communities and Main Street programs feeling like they were on a rough roller coaster ride. Yet, despite the hardships that community leaders, local governments, business and property owners, and citizens have endured, an underlying motivation to make North Carolina towns and cities healthier and more resilient has been rekindled from the embers of the global pandemic.
Healthy Communities Begin on Main Street is an exploration of the many ways that Main Street programs, in collaboration with their stakeholders and partners, are incorporating healthy lifestyle best practices into their downtown economic development strategies and implementation plans. Between food, infrastructure, housing, education, job creation, equity and inclusion, and quality of life initiatives, Main Street programs are working with the public and private sectors to make significant improvements in their downtown districts.
The 2022 North Carolina Main Street Conference will explore communities that are offering healthy living opportunities for residents, while also positioning themselves for increased investment and job creation. Urban agriculture initiatives and the mitigation of food deserts are improving access to healthy food options. Inclusive playground building, public space enhancements, and the intersection of trail development and downtown are increasing opportunities for daily physical activity. From tiny house developments to mill redevelopment and upper story lofts, workforce housing is being addressed with creativity and investment. Downtown educational facilities are reconnecting youth with the hearts of communities. Small businesses are still the number one job creation sector and communities that are embracing small business support as an economic development strategy are seeing significant job growth and retention. The 2020 census demonstrated the diversification of our state’s population that is spurring downtown programming to be more equitable and inclusive. And the resurgence of quality of life initiatives are drawing people together in downtown in new, innovative, ways. North Carolina Main Street communities, have seen more than $4 billion in investment since the inception of the program in 1980, and more than $453 million in investment in fiscal year 2020-2021. Healthy community initiatives are leveraging many of these investments, rebuilding downtowns to serve as neighborhoods for everyone, and bringing communities together to address common goals.
The North Carolina Main Street Conference is the largest statewide downtown revitalization conference in the country. Attendees include downtown economic development professionals, elected officials and local government staff, rural leaders, volunteers, business and property owners, consultants, vendors, and sponsors that are all interested in trends, initiatives, and success stories they can use to leverage downtown and community revitalization in their own communities.
This milestone event will be held virtually in 2022 due to the pandemic. Our commitment to safety will not diminish the high-quality learning experience that you will receive at this year’s conference. Expect a mix of inspiring keynotes, engaging plenary and break-out sessions, and a downtown toolkit of pre-recorded sessions with experienced presenters that you can listen to repeatedly and at your convenience. This year’s conference will provide you with the tools, data, and knowledge to take on any challenge that comes your way. The North Carolina Main Street Conference offers the most innovative approaches to downtown revitalization and redevelopment available in the state and, perhaps, in the southeast.
We will see you on the computer in March!



2022 Keynote Speakers

Mark Fenton
KEYNOTE SPEAKER
Tuesday | 3:15
Mark Fenton is a nationally recognized public health, planning, and transportation consultant, an adjunct associate professor at Tufts University’s Friedman School of Nutrition Science and Policy, and former host of the America’s Walking series on PBS television. He has consulted with the University of North Carolina’s National Center for Safe Routes to School and Pedestrian and Bicycle Information Center. Mark has also led training and planning processes for pedestrian, bicycle, and transit-friendly designs in communities across the United States, Canada, and Australia. An important conduit for this work is providing technical assistance to communities through the Centers for Disease Control, YMCAs, community foundations, Main Street organizations, and other public health and community development programs. He studied engineering and biomechanics at the Massachusetts Institute Technology (B.S. and M.S.) and the US Olympic Training Center, managed the Human Performance Laboratory at Reebok, and has published many articles and books related to exercise science, physical activity promotion, and the need for policy interventions to increase active transportation. Mark tries to practice what he preaches, having served as a member and chair of his community’s planning board, and making as many routine trips as possible on foot or by bicycle. Find out more about Mark on his website, markfenton.com.

Melody Warnick
KEYNOTE SPEAKER
Wednesday | 9:00
Freelance writer Melody Warnick’s book This Is Where You Belong: Finding Home Wherever You Are is a practical guide to loving the place where you live that’s been featured in the New York Times, Time magazine, Fast Company, Psychology Today, and others.
A regular speaker about place attachment, Melody also writes for the New York Times, Washington Post, Slate, Reader’s Digest, The Guardian, and Woman’s Day. Her second book, If You Could Live Anywhere, about how location-independent people choose where to live and how local economies support their success, comes out from Sourcebooks in June 2022.
Melody lives with her family in Blacksburg, Virginia. You can subscribe to her newsletter and find out more about her mission to spread place love at her website, melodywarnick.com.
2022 Plenary Presenters

Ted Alexander
PLENARY SESSION
Tuesday | 4:30
Ted Alexander is currently the Director of the Western Regional Office of Preservation North Carolina, covering 37 counties. He is a current member of the North Carolina Senate, representing District 44 (Cleveland and Lincoln Counties , and two precincts of Gaston County).
Mr. Alexander has over 40 years of experience in historic preservation and downtown revitalization. He is the recipient of the Robert E. Stipe Professional Award from Preservation North Carolina. Ted was the first Executive Director for Bedford Main Street, Inc. in Bedford, VA and served as the statewide coordinator for the Virginia Main Street program.
In NC, Ted served for nearly 14 years as Executive Director of Uptown Shelby Association, Inc. and served as Mayor of Shelby for two terms. He continues to be involved and is currently Treasurer of the Historic Shelby Foundation.

Denise Ryan
PLENARY SESSION
Tuesday | 5:00
Denise Ryan helps light the fires of enthusiasm, so people can do great things. She is an author, MBA and a CSP (Certified Speaking Professional), a designation of excellence that is held by less than 10% of professional speakers.
Her clients include Wells Fargo, Hilton Hotels, IBM, and the US Department of Homeland Security. She has spoken for economic development organizations across the US as well as for NC Main Street!
She made Meeting & Convention Magazine’s list of planners’ favorite speakers alongside Bill Clinton, Condoleezza Rice, and Anderson Cooper and has one of the highest rates of repeat and referral business in the speaking industry.
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Fay Horwitt
PLENARY SESSION
Wednesday | 9:45
Fay Horwitt serves as the President & CEO of Forward Cities, where she oversees organizational and programmatic strategy and serves as the executive lead of the ESHIP Communities initiative.
She specializes in the development of collaborative and capital frameworks to catalyze more equitable entrepreneurial ecosystems. Fay is a sought-after presenter, trainer, and thought leader on the topic of ecosystem building.
She has also begun addressing a emergent need in cities across the country: ecosystem healing–an approach designed to help communities address the dual pandemic of COVID-19 and heightened systemic racism - guiding entrepreneurial support organizations and leaders as they seek to support and equitably serve entrepreneurs during these uncertain times.
Tuesday: March 8, 2022
10:00 - 11:15
Downtown Toolkit Sessions
DOWNTOWN TOOLKIT SESSION #1
Are You Prepared?
Economic Recovery & Resiliency Strategies
Description:
If something good has come out of the pandemic, it is that we gained a better understanding of the importance of being prepared when disaster strikes. Economic downturns can be caused by crises of all sorts, but if we have strategies to recover quickly and be more resilient in the future, then small businesses and communities may be able to minimize or avoid detrimental effects. Darren Rhodes and Lee Padrick, both with the NC Main Street & Rural Planning Center, will present successful strategies that small towns are using to be better prepared for future economic disruptions.
Presenters:
Lee Padrick
Chief Economic Development Planner & Northeast Prosperity Zone Planner
NC Main Street & Rural Planning Center
Darren Rhodes
Rural Planning Program Manager & Piedmont Triad Prosperity Zone Planner
NC Main Street & Rural Planning Center
DOWNTOWN TOOLKIT SESSION #2
Tune Up Your Board (Board Members Only)
Description:
Main Street organizations play an essential role in the community economic development process. Without fine tuning, boards can become complacent at times, possibly forgetting that they are the oil that keeps the engine burning. A healthy board is essential to a successful Main Street program. This session offers Main Street board members 10 tips for improving their organizations, eliminating volunteer burnout, telling the downtown story better, and igniting communities.
Presenters:
Sherry Adams
Coordinator, Downtown Programming and Technical Assistance
NC Main Street & Rural Planning Center
Amy Suggs
Southeast Prosperity Zone Planner
NC Main Street & Rural Planning Center
DOWNTOWN TOOLKIT SESSION #3
What Does It Mean to Be a Quasi-Public-Private Main Street Program?
Description:
A number of North Carolina Main Street programs have transitioned from a sole nonprofit corporation or city department into a quasi-public-private Main Street program in the last few years. For many, this has been a very smooth transition. For others, not so much. This session will outline the pros and cons of a quasi-public-private structure, including why structures change; who directs the staff; what documentation is needed; how the strategic plan is implemented; and where the program is housed.
Presenters:
Liz Parham
Director
NC Main Street & Rural Planning Center
Charles Halsall
Coordinator, Downtown Programming and Technical Assistance
NC Main Street & Rural Planning Center
DOWNTOWN TOOLKIT SESSION #4
Connect to Funding with the Rural Economic Development Division
Description:
Improvements to downtown districts and rural communities typically require money, and those with more capacity to write and administer grants often have a better chance of acquiring available funds. This session is intended to help level the playing field by connecting attendees with state and federal funding available through the N.C. Department of Commerce, Rural Economic Development Division (REDD). REDD staff will review the grant programs they manage; identify who is eligible to apply for funding; explain what to do or have in place before applying; provide basic best practices for preparing grant applications; and discuss ways to build community capacity for grant writing and administration. Spend some time getting to know how REDD could be a funding partner for economic development projects in your community.
Presenters:
Karen Smith, AICP
Coordinator, Rural Solutions
NC Main Street & Rural Planning Center
Rural Economic Development Division
NC Department of Commerce
Hazel Edmond
Rural Engagement and Investment Director
Rural Grants
Rural Economic Development Division
NC Department of Commerce
Valerie Fegans
Interim Director
Community Development Block Grant (CDBG) Program
Rural Economic Development Division
NC Department of Commerce
David McRae
ARC Grants Specialist
Appalachian Regional Commission (ARC)
Rural Economic Development Division
NC Department of Commerce
DOWNTOWN TOOLKIT SESSION #5
Is Your Downtown Economic Development Ready?
Description:
Main Street directors are economic developers seeking to bring investment to their downtowns. To attract commercial investors, you must speak their language. This session positions Main Street directors to be prepared for that economic development role. Attendees will learn the keys to making their downtowns economic development ready, understand common commercial real estate terms, and hear from one of the most prominent and successful North Carolina downtown developers.
Presenters:
Mike Dougherty
Downtown Development Specialist
NC Main Street & Rural Planning Center
Gene Rees, Owner
F. Rees Clothing and R & L Construction
DOWNTOWN TOOLKIT SESSION #6
Social Districts: A New Way to Get Social Downtown
Description:
In September 2021, the North Carolina General Assembly passed changes to the state ABC laws that allow cities and towns to designate “social districts” within their corporate limits. A social district, in short, allows for off-premises consumption of beer, wine, and alcohol within the district. Would designating a social district benefit your downtown? What are the requirements? What are the limitations? What are the potential problems? These questions and others will be explored and discussed during the session.
Presenters:
Jason Epley, AICP
Executive Director
NC Downtown Development Association
Ray Gibbs, PLA, Principal
Gibbs Urban Advisors, PLLC
11:15 - 1:00
Time with Exhibitors
Location:
Virtual
Tradeshow Virtual Booth:
Conference week is a crucial time to learn about products and services that may help with your downtown revitalization and community development efforts. Please be sure to visit each exhibitor during the conference. Our line up of exhibitors will be waiting for you in their virtual booth. Check out their profiles and build a list of resources to contact in the upcoming year!
1:00 - 2:15
Break-Out Sessions
BREAK-OUT SESSION #1
Bee an Urban Agriculturist
Description:
The pandemic brought an increased interest in where our food comes from, expanded local food offerings, and grew awareness of nature all around us, even in our downtowns. Urban agriculture, or the growing, processing, and distributing of food in our downtown districts, is an opportunity for communities both large and small. Entrepreneurs throughout the state are exploring urban beekeeping and the number of community gardens is expanding, but what about vertical farms and hydroponic greenhouses? Local markets and small processing facilities can also be considered for downtown areas. What is needed to develop these opportunities? Discover how to bring nature and agriculture to your downtown.
Presenter:
Amy-Lynn Albertson
County Extension Director
Rowan County Center
N.C. Cooperative Extension
BREAK-OUT SESSION #2
Collaboration Leads to Transformation
Description:
One of the keys to successful downtown revitalization initiatives is collaboration between the primary local economic development partners, such as Main Street programs, local government leadership and departments, economic development commissions, and planning boards. Although collaboration is key, economic development agencies often work in silos. The North Carolina League of Municipalities (NCLM) believes this needs to change for our towns to become sustainable and succeed. The NCLM will lead a conversation and share success stories from around the state on how partners in communities worked together to form economic development strategies that are generating business growth, jobs, and investment in their downtowns.
Presenter:
Julie Metz
Business & Membership Development Services Assistant Director
NC League of Municipalities
BREAK-OUT SESSION #3
Building Community Engagement With a Walk
Description:
Planners, economic development officials, Main Street advocates, and others are recognizing the great value and importance of engaging political and business leaders and residents of all types in community planning and implementation. Walk audits can be powerful tools to provide inspiration for positive change, education around best practices and possibilities, and practical planning input from a broad, inclusive array of stakeholders. At its heart, a walk audit is a facilitated group walk of an area to observe both challenges to and opportunities for active transportation (routine walking, bicycling, and transit use) and sustainable economic development. Walk audits typically include a brief, educational pre-walk discussion; the walk itself, to experience conditions firsthand; and a post-walk session to develop specific recommendations for action. They are often used during public input in planning processes, community design charrettes, environmental reviews, and policy development.
Presenter:
Mark Fenton
Public Health, Planning, and Transportation Consultant
Adjunct Associate Professor at Tufts University’s Friedman School of Nutrition Science and Policy
BREAK-OUT SESSION #4
Follow the Trail to Main Street
Description:
All communities have assets that can be the foundation for expanding the local economy with tourism activity. Many North Carolina counties have national, state, and local parks and trails located near or adjacent to downtowns, but there are many other, often overlooked assets that could also be draws. This session will offer attendees strategies on how to connect local assets with the amenities offered in downtown districts. Panelists will present the UPLIFT (Understand, Plan, Link, Innovate, Finance, and Tell) program to leverage rural tourism, Visit NC opportunities to market local assets, and the NC Main to Main Trail, a statewide marketing program to showcase all that the 67 designated North Carolina Main Street communities have to offer.
Presenters:
Simon Jones
Founder, NatureScapes
Carol Kline
Professor, Hospitality & Tourism Management, Walker College of Business
Appalachian State University
Andre’ Nabors
Industry & Community Relations Manager
Economic Development Partnership of NC
Liz Parham
Director
NC Main Street & Rural Planning Center
BREAK-OUT SESSION #5
Where Does Your Workforce Live? Why Not Downtown?
Description:
Everyone deserves a great place to live, especially the workforce in small and medium sized cities across the state. In many cases, people are forced to live in remote places relative to their workplaces due to the lack of conveniently located affordable housing. This session will identify the who, why, what, and how of downtown workforce housing: the needs and challenges, the resources and tools, and the opportunities to provide this much needed housing. There are no simple solutions to this national problem, but there are public private strategies that local governments and their economic development partners can use to make a difference in the availability of downtown workforce housing.
Presenters:
Denis Blackburne
Senior Vice President - Development
Wodo Cooper Companies, Inc.
Tracey Colores
Community Development Director
NC Office of Recovery & Resiliency
David Maurer
President
Maurer Architecture & Tightline Designs
Billy Parrish
Principal
Billy Parrish Consulting
2:15 - 2:45
Time with Exhibitors
Location:
Virtual
Tradeshow Virtual Booth:
Conference week is a crucial time to learn about products and services that may help with your downtown revitalization and community development efforts. Please be sure to visit each exhibitor during the conference. Our line up of exhibitors will be waiting for you in their virtual booth. Check out their profiles and build a list of resources to contact in the upcoming year!
2:45 - 3:15
Opening Remarks
Description:
The North Carolina Main Street Conference is an annual three-day conference, held within the downtown of a beautiful rural community of NC. The venue changes each year, as do the speakers, sponsors, vendors, tours, and sessions. The conference is open to anyone interested in learning about downtown economic development. Attendees gain knowledge from networking with other downtown enthusiasts, and attending sessions facilitated by a handpicked lineup of notable speakers.
Presenter:
Liz Parham
Director
NC Main Street & Rural Planning Center
3:15 - 4:00
Keynote Address
Mark Fenton
Building 21st Century Main Streets for the Triple Bottom Line:
Economy, Environment, and Public Health
Description:
Communities are increasingly interested in developing healthy environments that yield the triple bottom line: public health, environmental sustainability, and economic vibrancy. Main Streets can and should be at the heart of positive economic, environmental, and social well-being in communities. There is growing recognition that supporting routine active transportation is an essential element of such places. A compact mix of land uses; a well-connected network of facilities for walking, bicycling, and transit use; and details of design that are safe, appealing, functional, and equitably accessible for all users are foundational principles of creating such communities. The past two years of the COVID pandemic, social upheaval around institutional racism, and growing recognition of climate impacts have further heightened our understanding of the critical role robust Main Streets must play in anchoring thriving communities in coming decades.
Presenters:
Mark Fenton
Public health, planning, and transportation consultant
Adjunct Associate Professor, Tufts University’s Friedman School of Nutrition Science and Policy
4:00 - 4:30
Time with Exhibitors
Location:
Virtual
Tradeshow Virtual Booth:
Conference week is a crucial time to learn about products and services that may help with your downtown revitalization and community development efforts. Please be sure to visit each exhibitor during the conference. Our line up of exhibitors will be waiting for you in their virtual booth. Check out their profiles and build a list of resources to contact in the upcoming year!
4:30 - 5:00
Plenary Session
Ted Alexander
Why Is Preservation So Important?
Description:
The Main Street Program’s mantra is “economic development within the context of historic preservation.” But how does that translate into roles and responsibilities for the downtown director, the board, and the local government elected officials and staff? When do you fight for a building? Why do you create preservation policies? How do you incentivize investors? North Carolina State Senator Ted Alexander will share how the Main Street Approach and a preservation ethic build healthier communities.
Presenters:
Ted Alexander
Director
Western Regional Office of Preservation North Carolina
5:00 - 5:30
Plenary Session
Denise Ryan
Is Your Main Street Program Healthy, Wealthy, and Wise?
Description:
The past two years have been challenging, but when the going gets tough, Main Street gets going! This session will give you a chance to review, reboot, and re-energize your program. We will start with a quick checkup (always good after a global pandemic!) to assess where you are and what areas might need improvement. Then we will review some of the lessons learned over the last two years and how we can use them to move forward. Americans are relocating in droves, connection is more important than ever, and Main Street needs to be ready!
Presenters:
Denise Ryan
Owner
FireStar Speaking
Wednesday: March 9, 2022
7:30 - 8:30
Time with Exhibitors
Location:
Virtual
Tradeshow Virtual Booth:
Conference week is a crucial time to learn about products and services that may help with your downtown revitalization and community development efforts. Please be sure to visit each exhibitor during the conference. Our line up of exhibitors will be waiting for you in their virtual booth. Check out their profiles and build a list of resources to contact in the upcoming year!
8:30 - 9:00
Opening Remarks
Description:
The North Carolina Main Street Conference is an annual three-day conference, held within the downtown of a beautiful rural community of NC. The venue changes each year, as do the speakers, sponsors, vendors, tours, and sessions. The conference is open to anyone interested in learning about downtown economic development. Attendees gain knowledge from networking with other downtown enthusiasts, and attending sessions facilitated by a handpicked lineup of notable speakers.
Presenter:
Liz Parham
Director
NC Main Street & Rural Planning Center
9:00 - 9:45
Keynote Address
Melody Warnick
The Daily Practice of Loving Where You Live
Description:
Our communities are not perfect, but when we learn how to love them and root for their success, they thrive. So do we. In this talk, Melody Warnick, author of This Is Where You Belong: Finding Home Wherever You Are and the forthcoming If You Could Live Anywhere, uses data, case studies, and stories to explain why place attachment matters and how to channel it to build a better town (and be a happier person). You will learn some simple, everyday strategies for your own life and your fellow residents’ lives that will create economic growth, well-being, and more place-based joy where you live.
Presenter:
Melody Warnick
Author
9:45 - 10:15
Plenary Session
Fay Horwitt
Building Healthy & Equitable Entrepreneurial Ecosystems
Description:
Main Streets across America are actively striving to heal and rebound from COVID-19 pandemic impacts, including an unprecedented exodus of the businesses, employees, and consumers that bring them to life. Yet, federal stimulus and a rallying cry to level the economic playing field provide an opportunity for communities to rebuild better. In this timely keynote conversation, Fay Horwitt, President & CEO of Forward Cities, will invite us to explore an innovative new framework for healthy and equitable entrepreneurial ecosystems as a pathway to recovery, resilience, and the reimagination of North Carolina Main Streets.
Presenter:
Fay Horwitt
CEO
Forward Cities
10:15 - 10:45
Time with Exhibitors
Location:
Virtual
Tradeshow Virtual Booth:
Conference week is a crucial time to learn about products and services that may help with your downtown revitalization and community development efforts. Please be sure to visit each exhibitor during the conference. Our line up of exhibitors will be waiting for you in their virtual booth. Check out their profiles and build a list of resources to contact in the upcoming year!
10:45 - 12:00
Break-Out Sessions
BREAK-OUT SESSION #6
Understanding and Eliminating White Elephant Buildings
Description:
Do you have a white elephant building in your downtown? You know the one – a former furniture store, department store, historic hotel, or maybe some other large use. These buildings are typically 4,000 square feet or more, PER FLOOR. They are vacant, neglected, prominent, challenging, and often have ownership complications. But there is hope, and this session will address what your Main Street program can do to identify and overcome the barriers that keep a building from being redeveloped and transform that white elephant into a healthy, productive asset for downtown
Presenters:
Pete Bogle, AIA, LEED-AP
Principal and Owner, Bogle Firm Architecture
Randall Hemann
Town Manager
Town of Mooresville
Diane Young
Vice President, LMY, Inc
BREAK-OUT SESSION #7
Education Is Driving Foot Traffic
Description:
From driving traffic downtown to instilling a sense of place and ownership, the benefits of having educational institutions and life-long learning opportunities in your downtown are vast. Downtown is the hub of education for Statesville, and the students, families, faculty, staff, business owners, and citizens are integral to the education network. Hear from Statesville’s anchor institutions, Mitchell Community College and American Renaissance Charter School, and downtown entrepreneurs that have incorporated learning opportunities into their business models. Takeaways will include tips on adding learning opportunities in your downtown district to build a sustainable and experientially rich environment that promotes growth and builds knowledge.
Presenters:
Jim Duffey
Executive Director
American Renaissance School
Deb Lazenby
Director of Customized Training and Business Services
Mitchell Community College
Ron & Cheryl Matthews
Owners
Johnson Greenhouses